December 5, 2006
Gap, Old Navy censor 'Christmas,' replace it with 'Holiday'
Gap, which owns Old Navy, Banana Republic, Forth & Towne and Piperlime, has become the latest politically correct retailer, intentionally censoring the use of "Christmas" in their in-store, online and printed advertising.
Instead of referring to the season as Christmas, Gap instead uses the word "holiday." As hard as we tried, AFA could not find a single instance in which Gap-owned stores use the term "Christmas." Not a single time!
When one Old Navy store manager was asked by AFA if the word Christmas was in his store, he answered, "We have a lot of Christmas gifts in our stores, but the word Christmas is not used here. Everything is 'holiday.'"
Gap wants you to do your Christmas shopping with them, but they don't want to mention the Reason for the season. Gap doesn't want to offend non-Christians by using Christmas. The fact that their censoring the use of Christmas might offend Christians seems to be of no importance.
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American Family Association
Tuesday, December 5, 2006
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http://www.lc.org/helpsavechristmas/naughty_nice2006.pdf
Recent media "revival" of Christmas
The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please improve this article or discuss the issue on the talk page.
Target's official logo for Christmas 2006.
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Target's official logo for Christmas 2006.
Perhaps stemming from several boycotts from Christian groups in 2005, many retailers and corporations are reversing their decisions to avoid use of the term Christmas in their advertising and promotions for the 2006 Christmas season. Among retailers that have officially endorsed Christmas are Wal-Mart, Target, Kohl's, Sears Holdings Corp. (Sears and Kmart), and Macy's.
After public pressure in 2005, Target added the greeting "Merry Christmas" at the end of several of their TV ads at the end of the 2005 season. In 2006, two ads have surfaced with the same greeting, but a different font.[18] Target also uses the term "Christmas" on their website and in promoting their products, including using terms such as "Christmas trees", "Christmas decor", and "Christmas spirit". (see Target Corporation#Criticism)
On 9 November 2006, Wal-Mart announced that they would be officially endorsing "Christmas" for the 2006 season in their store, print, radio, and television advertising.[19] A photo has been released by the Associated Press which shows children playing near a Nativity scene and a Christmas tree as part of an upcoming Wal-Mart TV commercial. Wal-Mart also announced that their "Holiday shop" is becoming a "Christmas shop", and that 60% of their "holiday" items are being relabeled "Christmas" this year. A spokeswoman for Wal-Mart said "We learned our lesson from last year, we are using Christmas this year at Wal-Mart".
The reversal trend is certainly not universal. Some retailers, for example Best Buy and Old Navy, have decided to continue with the generic "holiday" advertising this season.
http://en.wikipedia.org/wiki/War_on_Christmas
The Naughty And Nice List - Which Companies are Allowing a "Merry Christmas"
ORALANDO, FL, November 27, 2006 (LifeSiteNews.com) - As part of the Friend
or Foe Christmas Campaign, Liberty Counsel has created a "Naughty and Nice"
checklist (available online in pdf or MSWord) which catalogs retailers who
either censor or recognize Christmas. The list was compiled from information
gathered by Liberty Counsel supporters.
Partial "Naughty List"
Lowe's - Employees cannot say "Merry Christmas" to customers. Lowe's
corporate advised that only when customers initiate a "Merry Christmas"
greeting can employees respond in kind.
Toys 'R' Us - "Holidays" are in, "Merry Christmas" is out.
Banana Republic - Web site has "Holiday Gift Guide" with no mention of
Christmas.
Bed Bath & Beyond - No mention of any holidays.
Barnes & Noble - Web site says "Gift Guide," "Holiday gift baskets,"
"Holiday sled," "Holiday delivery," but no Christmas. Stores not allowed to
put up Christmas trees, and employees are not allowed to say "Merry
Christmas."
Best Buy - Web site says "Unique gifts for the season," "Holiday gift
ideas." Spokesperson said the use of "Merry Christmas" is disrespectful.
Dick's Sporting Goods - Web site says "gifts" and has images, but no mention
of Christmas.
Eddie Bauer - Customer service would not recognize Christmas, they "don't
want to offend Jews, those who celebrate Kwanza and those who have no
religious preference."
Gap - "Holiday Survival Guide" with no mention of Christmas.
Home Depot - Web site says "Holiday Store" and "Holiday Lighting" and only
at bottom of site says "Make your Christmas decorations complete." Stores
have "Holiday Home Accents."
K-Mart - Selling "Holiday trees" and "Holiday wreaths."
Partial "Nice List"
Dillard's - Advertises "Christmas Catalog."
JC Penney - Web site has "Christmas Shipping Countdown."
Joann Fabrics - Offers Christmas and Holiday fabrics.
Kohl's - Christmas is all over TV, print and radio ads.
L.L. Bean - Advertises and distributes "Christmas Catalog."
Linens 'N Things - Has a "Christmas Shop" and "Christmas Checklist."
Macy's - "Merry Christmas!" on its home page.
Michaels - Web site has a Christmas section.
M&M-Mars Candies - Will have red and green candies with pictures of
Christmas trees and angels among other images.
Target - Web site says "Christmas Decor," although the physical store has
"Holiday entertaining." TV ad says "Merry Christmas."
Wal-Mart - Has a "Christmas Shop," plays Christmas carols, and employees can
say "Merry Christmas."
Mathew Staver, Founder and Chairman of Liberty Counsel, commented: "Every
consumer should make a list and check it twice, stop patronizing retailers
which are naughty and shop at those which are nice. Retailers which seek to
profit from Christmas while pretending it does not exist should realize they
have offended the vast majority of Americans who enjoy Christmas. Customers
have a choice and they will not patronize corporate Scrooges."
Naughty and Nice List in PDF format
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